With no release date in sight, you have plenty of time to prepare for the ripple effects of Pokemon Sleep and how you can use the game to better connect with consumers. The game tracks the amount of time a user sleeps, and communicates the data to the users mobile device via. And whether that’s through sleep tracking wearables, beds with sleep tracking technology built-in, or other sleep tracking games, the key is to get people to think about their sleep, which is always a good thing for the bedding and mattress industry. Pokmon Sleep is a mobile game for mobile.
#Pokemon sleep relesse date plus
This device is similar to the Pokmon GO Plus in that it works in exactly the same as a Pokmon GO Plus in. The game does however connect with a new device, the Pokmon GO Plus +.
If they use the app they’ll be tracking sleep, which will give them a better idea of how important it is to get a good night’s rest.Īnd who’s to say this stops with Pokemon Sleep?Įven when younger generations outgrow Pokemon Sleep, that habit of tracking their sleep could stick, so when they’re adults, they’ll already be on the right track to caring about their sleep and health. Pokmon Sleep aims to turn sleep into entertainment by having the player's sleep duration and wake up time affect the gameplay. In the longer term, if the game takes off, think of how younger generations will grow up viewing sleep. And then when they’re ready to buy a new mattress or bedding, they’ll already have you in mind. You could use Pokemon Sleep to keep in touch with consumers and get them sleep tips that will help them in the game. You can even tie it into the game with something like “Come into the store and show us your Pokemon Sleep schedule and get 10% off of a new pillow.”Īnd think about brand building. That’s a great opportunity for retailers to step in and offer accessories like pillows, sheets, or even adjustable bases to help customers get better sleep. Once more people start tracking their sleep, there will likely be many who realize they aren’t sleeping as well as they could. Here’s one idea for when it comes out: use it to sell more accessories. But since it’s still in the works, that means there’s time for mattress retailers to think about how this could be useful to the bedding industry.Ĭan you imagine if people reacted to Pokemon Sleep in the same way they did to Pokemon Go? That would be a huge win for the entire sleep industry, both when it launches and in the future.
While it was originally planned to be released in May 2020, the game has been put on hold for undisclosed reasons, and many are blaming COVID-19. Now, the same developer, Niantic, is working on Pokemon Sleep-a game that aims to “transform sleep into entertainment.” The app monitors sleep patterns and rewards users for time spent sleeping, though there’s no word on what the gameplay will actually look like.
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