However, we’ve found the mini-games available in this same menu here in the U.S. It saw the addition recently rolling out to markets in Southeast Asia. TikTok told us these new mini-games are a separate effort from the games being developed for TikTok LIVE, which allow creators to interact with fans when livestreaming.Īpp intelligence firm Watchful.ai noted the games were recently listed under the “Add Link” section under the heading “MiniGame,” but Zynga’s game Disco Loco 3D is still listed separately. Of course, longer term, things could change - if TikTok wanted to go in that direction. For the time being, the pilot is only looking to determine if and how TikTok’s existing gaming community interacts with these games, and to what extent users will create content around the titles. However, none of the games are currently monetized either through ads or in-app purchases, we’re told. They said the initiative is in the very early stages of testing and could not comment on the deal terms with the individual game makers. “Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios.” “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” a TikTok spokesperson confirmed to TechCrunch. TikTok had not officially announced the launch of its mobile gaming pilot, but a spokesperson confirmed the effort began testing in various global markets a couple of weeks ago. However, they’re found in this same section.Ĭlick here on mobile to play Mr Aim Lab's Nightmare!
The new games are not a part of the TikTok Jump initiative, we understand, as they’re a first-party effort. Creators could link to content in other apps, like Whisk’s recipes, BuzzFeed and Quizlet’s quizzes, Breathwork’s breathing exercises, Rotten Tomato’s ratings and more. Before, tapping the “Add Link” button allowed users to add links to a variety of other experiences via TikTok Jump, a third-party integration tool built into TikTok’s app. On the final screen ahead of publishing, creators can add hashtags, a description, a location and more, as well as optionally add a link to other content. The list of new mini-games can be found inside the TikTok app when posting a video to the platform. The move, if successful, could one day position TikTok as a home for casual mobile gaming that routes around Apple and Google’s app stores - and, potentially, their cut of future gaming revenues. The two companies had then teamed up to launch a TikTok exclusive title, Disco Loco 3D, which was similar to Zynga’s successful game (by way of acquisition) High Heels.Īt the time, TikTok said it was engaged in discussions with other game makers for similar deals, telegraphing a larger gaming expansion still to come. The launch follows reports earlier this year that the social video app maker was looking to expand into HTML5 gaming after first testing the waters with gaming giant Zynga last November. TechCrunch learned and has now confirmed TikTok’s new gaming pilot quietly launched just weeks ago with a variety of new partners, including game developers Vodoo, Nitro Games, FRVR, Aim Lab and Lotum. TikTok wants to determine its users’ appetite for mobile gaming with the launch of “mini-games” that can be played inside the social video app and discovered through creators’ videos.
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